Branding ‘New Istanbul’s’ Residential Real Estate: A Thematic Analysis of Residential Real Estate Ads for ‘Canal Istanbul’ and Environs

This paper attempts to uncover and analyze the dynamics of residential urban transformation in the vicinity of the controversial Istanbul mega-project, Canal Istanbul. The planned urban fabric along the prospective shores of Canal Istanbul is largely residential, and many of the projects are large-scale, ‘branded’ projects. Unoficially termed ‘New Istanbul’, this area was promoted heavily […]